Apple Led Global Smartphone Shipments in This autumn 2021: Canalys

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Apple was the most well-liked smartphone producer by way of worldwide smartphone shipments for This autumn 2021, in response to a report by market analyst agency Canalasy. The Cupertino-based smartphone producer took the primary spot from competitor Samsung, and accounted for 22 p.c of world smartphone gross sales within the final quarter regardless of provide chain points, and rising coronavirus circumstances around the globe. Meanwhile, Chinese smartphone producers Xiaomi, Oppo and Vivo have been in third, fourth and fifth locations, with 12 p.c, 9 p.c and eight p.c market share, respectively.

According to a report by Canalys, Apple lastly managed to beat Samsung for the highest spot within the smartphone shipments competitors, due to robust demand for the iPhone 13 sequence. “Apple saw unprecedented iPhone performance in Mainland China, with aggressive pricing for its flagship devices keeping the value proposition strong,” the report states. The firm’s provide chain was additionally affected as a result of pandemic resulting in manufacturing cuts (and elevated ready occasions in some markets) however seems to be recovering, in response to the report.

Vendor This autumn 2020 Market Share This autumn 2021 Market Share
Apple 23% 22%
Samsung 17% 20%
Xiaomi 12% 12%
Oppo 10% 9%
Vivo 9% 8%
    Credit: Canalys

According to the report, Samsung was in second place and accounted for 20 p.c of worldwide smartphone shipments in This autumn 2021. The South Korean smartphone maker has proven an enchancment in comparison with This autumn 2020, when it accounted for 17 p.c of world smartphone shipments. Meanwhile, Xiaomi was in third place with 12 p.c of handsets offered worldwide. Oppo and Vivo took fourth and fifth place with 9 p.c and eight p.c respectively, in response to the report.

Back in December, Bloomberg reported that Apple had knowledgeable suppliers it didn’t count on prospects to take care of curiosity after lengthy wait occasions for the corporate’s newest iPhone 13 sequence. The report instructed that the Cupertino firm expects provides to enhance in 2022. Apple beforehand minimize iPhone 13 manufacturing plans by 10 million models, thanks partially to the worldwide chip scarcity that has resulted in a scarcity of iPhone parts, in response to an older report by Bloomberg.

The international semiconductor scarcity seems to be affecting firms apart from Apple, and the Canalys report states that smartphone producers are adapting to the difficulties posed by the part scarcity that’s not anticipated to enhance till the second half of 2022. Smartphone makers are reportedly modifying their system specs to adapt to obtainable parts. Moves like prioritising best-selling smartphones and spreading out product releases over longer durations will assist greater corporations tide over the challenges posed by the semiconductor scarcity, in response to the report.

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