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Firework Wants to Make It Easier for Creators to Monetise Content

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Silicon Valley-based short-video platform Firework has launched Open Story Page (OSP) as a brand new mannequin for its app to differentiate itself within the crowded market of short-video apps and supply a method for creators to monetise their content material with out requiring a sure follower base. Traditionally, except you’ve got a large enough following on a platform like Instagram, TikTok, or YouTube, you may’t actually monetise your content material or generate income. The new service by Firework relies on the idea of open Web and is aimed to let content material creators, publishers, and types join collectively to profit everybody.

Content creators might want to use the Firework app to create new movies; nonetheless, Firework will increase their attain past the corporate’s personal app by leveraging the Web to extend the content material’s visibility via a number of sources. The firm claims that it has constructed a large world community in collaboration with numerous publishers, apps, and authentic tools producers (OEMs) via which it could serve the content material below the brand new mannequin. This would assist rising content material creators to get extra eyeballs.

Additionally, Firework says that income via its framework is generated in two methods – by way of the views throughout the networks and by way of native promoting on the Open Story Pages of content material creators. “This means that the creators do not have to wait for a follower base to build for their content to start generating revenue,” the corporate mentioned.

Firework has introduced over 400 companions globally on board to allow the brand new expertise for content material creators. The platform can be claimed to have content material moderation insurance policies in place to police inappropriate content material.

It is simply too early to guage the success of OSP available in the market that has tens of brief video sharing apps. Nevertheless, the newest method by Firework may assist the corporate increase its platform that’s meant for sharing 30-second brief movies – one thing even lesser than TikTok that had a 60-second restrict however greater than the 15-second Instagram Reels.

“The OSP will be a framework on which Firework will further innovate and build unique capabilities to further empower the creators and partners,” mentioned Sunil Nair, CEO of Firework India, in a ready assertion.

Firework entered the Indian market final yr, although it began gaining some attraction following the ban of TikTok in late June. The Redwood City, California-headquartered platform is backed by Lightspeed, IDG Capital, and GSR Ventures.


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