Flipkart’s Shopsy Starts Offering Groceries in 700 Cities

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Flipkart’s social commerce app Shopsy on Tuesday added grocery as a class on its platform. By leveraging the availability chain infrastructure and expertise capabilities of the e-commerce firm, Grocery on Shopsy is claimed to cater to shoppers throughout 700 cities, spanning over 5,800 pincodes. The new class can be touted to have over 6,000 merchandise throughout 230 classes — working from staples and fast-moving client items (FMCG) to varied different dry groceries. Flipkart is about to draw customers on the platform by providing a flat 5 % fee margin.

Shopsy is claimed to make sure stringent high quality management alongside enabling social commerce for grocery purchasing by utilizing Flipkart’s fulfilment centres and provide chain. The Walmart-owned firm has its fulfilment centres positioned in varied components of India, together with Ahmedabad, Bengaluru, Chennai, Coimbatore, Delhi, Hyderabad, Kolkata, Lucknow, Mumbai, Patna, and Pune.

With the brand new transfer, Shopsy customers will now have the ability to store for worth groceries by including and testing merchandise of their carts. Users may mix orders for a number of people of their community and share grocery objects over social media by the app. This permits them to earn a flat 5 % fee margin that Flipkart guarantees to be delivered on to their linked checking account. Further, clients are claimed to obtain as much as 50 % financial savings.

“Grocery is a key consumer need and we are committed to making e-grocery affordable for consumers and sellers alike,” stated Prakash Sikaria, Senior Vice President – Growth, Flipkart, in an announcement. “We have been working on reducing the cost of delivering groceries over the last few months. We are happy to announce that we have achieved best in class cost structure which makes us confident of scaling grocery on Shopsy.”

Flipkart claims that by bringing the brand new class it’s aiming to make Shopsy as the most important grocery retailer within the nation. The firm appears to be in plans to tackle the likes of Google-backed Meesho, Reliance Industries’ JioMart, and Tata-invested BigBasket.

Shopsy was launched by Flipkart as its social commerce platform in July this 12 months. At the time of its launch, the corporate did not contemplate grocery as a class, although it has now been chosen as one — contemplating the rising market of on-line grocery supply within the nation.

In late November, Flipkart introduced that Shopsy clocked in 4 instances income development through the festive interval and grew its person base 3.7 instances over what it had earlier. The app, which is at present restricted to Android units, additionally managed to cross the 10 million downloads on Google Play. All that development primarily got here from classes together with vogue, magnificence, basic merchandise and residential (BGMH), Flipkart had stated.

Flipkart claims to supply a zero-commission market mannequin by Shopsy the place native and small companies in addition to particular person entrepreneurs can promote merchandise of their locality and amongst contacts. The mannequin is just like how Meesho permits small sellers to promote a wide range of small-ticket objects utilizing social media platforms. It can be not like Flipkart’s authentic e-commerce platform the place clients purchase merchandise from varied large-scale retailers.

According to a report by consulting agency RedSeer, social commerce in India has the potential to the touch as much as $7 billion (roughly Rs. 53,100 crore) in gross merchandise worth (GMV) by 2022. The development of social commerce can be alleged to create new opportunities for resellers and suppliers within the nation within the subsequent 5 years.

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