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Twitter to Expand the Types of Political Ads Allowed on Its Platform

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Twitter on Tuesday mentioned it might broaden the varieties of political advertisements allowed on the social media platform, an obvious reversal of its 2019 world ban on political advertisements, because the Elon Musk-owned firm seeks to develop income.

The corporate tweeted it might additionally loosen up its promoting coverage for “cause-based advertisements” in the US, and shifting ahead would align its promoting coverage “with that of TV and different media shops.”

Twitter banned political advertisements in 2019 after it and different social media firms like Facebook confronted widespread criticism for permitting election misinformation to unfold throughout its companies. It additionally restricted advertisements associated to social causes.

“We consider political message attain ought to be earned, not purchased,” tweeted Jack Dorsey, Twitter’s then-chief govt, in asserting the transfer.

Since Musk took over Twitter in late October, company advertisers have fled in response to the Tesla CEO shedding 1000’s of workers, reversing the everlasting suspension of former U.S. President Donald Trump and speeding a paid verification function that resulted in scammers impersonating publicly listed firms on Twitter.

Final month, Musk defended his deep cost-cutting measures, and mentioned Twitter had been going through “unfavorable money stream” of $three billion (roughly Rs. 24,900 crore) subsequent 12 months.

Twitter not too long ago restored a function that promotes suicide prevention hotlines and different security assets to customers wanting up sure content material, after coming beneath stress from some customers and client security teams over its removing.

Reuters reported in December that the function was taken down, citing two individuals accustomed to the matter, who mentioned the removing was ordered by the social media platform’s new proprietor Elon Musk.

After publication of the story, Twitter head of belief and security Ella Irwin confirmed the removing and known as it momentary. 

About 15 hours after the preliminary report, Musk, who didn’t initially reply to requests for remark, tweeted “False, it’s nonetheless there.” In response to criticism by Twitter customers, he additionally tweeted “Twitter would not forestall suicide.”

The function, often called #ThereIsHelp, locations a banner on the high of search outcomes for sure matters. It has listed contacts for assist organizations in lots of international locations associated to psychological well being, HIV, vaccines, youngster sexual exploitation, COVID-19, gender-based violence, pure disasters and freedom of expression.

© Thomson Reuters 2023

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