Vi Starts Offering Users With Free Access to Premium Music Streaming

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Vi (previously Vodafone Idea) on Monday introduced its partnership with Hungama Music to launch a music streaming providing by the devoted Vi app. Under the partnership, Vi pay as you go and postpaid customers will get six months of Hungama Premium subscription at no cost that can deliver ad-free music content material in 20 languages throughout genres from Hungama’s library of songs. Vi subscribers may also get an opportunity to attend 52 reside digital live shows on the Vi app. The new announcement comes months after the telco introduced its plans to launch a music streaming service for its subscribers.

As a results of the tie-up, Vi customers will get entry to songs in addition to limitless downloads from countless playlists, podcasts, and music movies by Hungama Music utilizing the Vi app. Both pay as you go and postpaid subscribers to the Vi community may also get the flexibility to set callertunes whereas listening to their favorite tracks.

“Our association with Hungama will allow Vi users to get access to a rich repository of diverse music, across genres and in their preferred language,” mentioned Avneesh Khosla, CMO, Vi, in a ready joint assertion.

In addition to music streaming by way of Hungama Music, the Vi app may also supply subscribers entry to attend 52 reside digital live shows per yr at a nominal price. The operator is, nonetheless, but to disclose the precise pricing of attending the live shows.

“We are excited to be a part of Vi’s 250+ million-strong customers’ musical journey. Our association with Vi has seen us introduce a first-of-its-kind Pay Per View service model in India’s exploding Premium Video On Demand (PVOD) market, earlier this year,” mentioned Neeraj Roy, Founder, Hungama Digital Media, within the assertion.

In August, Vi MD and CEO Ravinder Takkar revealed the plans to launch a music streaming service for patrons. That announcement was adopted by the introduction of the new Vi app that integrates the sooner Vi Movies & TV app and doubles as an over-the-top (OTT) platform.

By partnering with Hungama Music, Vi would compete in opposition to Airtel and Jio. The former has Wynk Music as its native music streaming service, whereas the latter has JioSaavn to draw clients with a big music library.

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