Britain’s competitors regulator stated on Friday it had secured improved commitments from Alphabet’s Google on modifications to user-tracking cookies in its browser, together with the US tech large extending the time any pledges would final to 6 years.
The Competition and Markets Authority (CMA) has been investigating Google’s plan to chop assist for some cookies in Chrome as a result of it’s involved the transfer may impede competitors in digital promoting.
Google proposed making modifications to its plan, which is known as “privacy sandbox”, in June, together with permitting the CMA an oversight function.
Google has stated the commitments, if accepted, will apply globally.
The CMA stated Google had made new pledges to deal with some remaining considerations, together with providing commitments round lowering entry to IP addresses and clarifying inside limits on the info that it may use.
CMA Chief Executive Andrea Coscelli stated: “We have always been clear that Google’s efforts to protect users privacy cannot come at the cost of reduced competition.”
He added: “If accepted, the commitments we have obtained from Google become legally binding, promoting competition in digital markets, helping to protect the ability of online publishers to raise money through advertising and safeguarding users’ privacy.”
Google stated in a blog that’s was “determined to ensure that the Privacy Sandbox is developed in a way that works for the entire ecosystem”.
The CMA stated it will seek the advice of on the brand new commitments till on 17 December.
© Thomson Reuters 2021